Hello!

My name is Jennifer Dubernas (Do•bern•as).

I am passionate about Human-centric Innovation, Creativity, Digital Technology, and Systems Thinking, and how it applies to the Future of Work.

I am currently looking for a new full-time or contract opportunity.

Temporarily staying in the Seattle-area, while I search for my next role …

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Improving Ecosystem Connections for Industry 5.0 success.

I am an innovative human-centric creative business leader, driven to create meaningful, systemic changes across complex organizations. I specialize in designing future-ready ecosystems that are people-centered, sustainable, digitally transformed and strategically aligned with evolving business needs.

With deep experience partnering with executives, cross-functional teams, and external collaborators, I help reimagine work rethinking vision and aligning strategy, integrating operations, and fostering transformation at scale. I connect organizational, psychological, technical, and physical factors for success. My work spans Leadership, Strategy, Operations, Industry & Market, Sales, Marketing, Brand, Customer Experiences, Design, Complex Solutions, Product R&D, Digital Technology & Engineering, Data & Insights, Human Resources, Corporate Real Estate, Finance, Privacy, Ethics, Legal, Security, and beyond, connecting silos into unified, agile ecosystems.

• Future of Work: Enabling Work 5.0 through customization, automation, sustainability, and human-centric design
• Innovation & Transformation: Leading enterprise-wide change by piloting new capabilities and functions, redesigning org architecture, and rolling out scalable programs
• Ecosystem Interconnectivity: Bridging leadership, strategy, operations, solutions delivery, and culture to drive systemic value across business units

I tackle ambiguity head-on—turning complexity into clarity and opportunity. I lead innovation from ideation to execution, integrating design thinking, strategy, and systems leadership to shape transformative outcomes.

What sets me apart is my ability in Systems Thinking, reframing business problems, defining North Star strategies, and embedding innovation into the enterprise DNA through scalable change and transformation.

Ecosystem components are flexible and can be broken down into individual sub-ecosystems. Components dynamic and connected - they can have influence on each other and affect outcomes.

I've helped organizations build and evolve capabilities and entire departments. My focus: driving business effectivity and operational efficiency through people-centered, globally scalable solutions.

Let’s connect if you’re shaping the future of work and building ecosystems that are designed to last.

Cityscape — This way of thinking can be applied to workplaces, transportation hubs, hospitals, entertainment complexes, housing, and urban environments!

The Business Value of Human-Centric Design in Organizations

Organizations that foster a collaborative partnership between Business, Human-centric Design, and Digital Technology consistently remain innovative, operate with greater efficiency, and deliver more impactful outcomes. These three domains have evolved significantly over the past decade and now operate cohesively at multiple elevations.

Strong human-centric design leadership and a clear, intentional strategy can unlock significant value by:

Driving cross-functional collaboration and innovation
Increasing organizational agility
Solving complex, systemic challenges
Enhancing people’s experiences within their broader ecosystems
Bridging gaps between Business and Digital Transformation
Creating lasting competitive advantages
Supporting better, faster decision-making
Cultivating a culture of continuous innovation

Capabilities & Expertise

Business Leadership & Executive Advisory
Human-centric Innovation, Design & Digital Transformation
Interconnected, Dynamic Systems Thinking
Critical Thinking & Strategic Thinking
Communication & Visual Storytelling
Business Agility & Cultural Change
Business Partner Growth
Cross-functional Stakeholder Management
Business Objective Identification & Alignment
Business Problem Statement & Hypothesis Assumption Definition
Multi-angle Research, Ecosystem Architecture, Analysis, Insights & Recommendations
Design Thinking & Conceptual Ideation
Business Case Development & Prioritization
Unified North Star Vision & Strategy
Awareness Roadshow
Integrated Strategic Planning & Programming
Business Process Optimization
Team Identification, Assessment & Setup
Change Management (CoE, Education, Training)
Third-party Procurement & Management
Ecosystem Delivery Oversight, Feedback, Coaching & Support
Performance Measurement, Analysis & Reporting
Ecosystem Component Delivery:
- Supply Chain Network
- Organizational Models & Structure
- Leadership & Team Charters (Consulting, Innovation, Design, Architecture, Brand, Strategy, Program Management, Experiences, Modern Corporate Work & Workplace, Business Solution Management, Digital Technology, and Product Lifecycle Management)
- Cultural Change (Shared Values, Behaviors, Practices)
- Strategy (Corporate, Business & Functional)
- Cross-functional Business Programs (Broader)
- Business Solution Lifecycle Management (Delivery)
- Experiences (Brand, Digital, Workplace, Retail, etc.)
- End-to-end Journeys (Employees, Customers, etc.)
- Omnichannel Business Services & Blueprints (Workplace, In-store, Online, Mobile, Social Media)
- Workplace Business Services (Collaborative & Individual Workspaces, Security, Support & more)
- Phygital Workplace & Workspace Business Solutions
- Technology Enablers (IoT, Data, AI/ML, AR)
- Digital Technology Products (Software & Applications)
- Digital Technology Platforms (Smart Buildings, Smart Kiosks, Smartphones, Responsive Enterprise Software, E-commerce Marketplaces, Data Analytics)
- Systems (Design, Workplace, Digital, Data)
- Playbooks (Policies, Standards, Procedures)

Soft Skills:

Combination of book smart and street smart
Emotionally intelligent and empathetic
Confident, courageously curious and communicative
Friendly, approachable & gains trust quickly
Transparent and truthful
Critical thinker and collaborative problem solver
Flexible, adaptable and resilient to handle today’s rapidly changing world
Spatial ability is in the 90th percentile, which enables me to think, conceptualize context, and design the system-of-systems easily
Growth mindset and always willing to try and experience new things
Leader that goes the extra mile to ensure people understand new paradigms and are confident in their decisions and execution
In general, strive to be a good person for the collective good and a role model for others

4 Areas of Interest

I am particularly interested in advancing innovative human-centric creative systems thinking in the four following areas:

1. Ecosystem Architecture & Strategy

Working at Microsoft and Walmart gave me direct exposure to the challenges large organizations face when solving extremely complex problems in isolation, causing fragmentation and risk. The lack of connection and understanding made it difficult for executives and senior leadership to tackle issues holistically. What’s needed is a bold, interconnected capability that drives strategic decision-making and systemic change.

Traditionally, organizations have relied on roles like Business or Technical Architects — each focused on distinct domains. Ecosystem Architecture is a more modern, integrated evolution of these disciplines. It provides a holistic connected view and alignment, a critical need as we move toward Industry 5.0.

I’m particularly passionate and interested in:

Championing Systems Thinking and Ecosystem awareness with organizations
Making a business case and selling in it’s value (e.g., enhancing understanding, connectivity and ultimately agility)
Identifying key executive stakeholders for cohesive aligned objectives and desired results (OKRs), role definition, and continuous support
Institutionalizing and operationalizing Ecosystem function into the daily rhythm of business - business program approach (roles, process, etc.), education and training, and Center of Excellence
Continuously auditing, architecting, and assessing the ecosystem holistically and it’s individual components (micro-ecosystems) - network, organization, leadership, strategy, operations, business solutions, experiences, digital technology enablers, products, platforms, systems, and more
Executing Design Thinking workshops for future state concept ideation
Developing an Ecosystem Strategy with a North Star future vision
Strategic planning (what and why) and prioritization of business initiatives, making trade-offs to improve components of the ecosystem
Overseeing execution of systemic change, coaching and supporting groups
Monitoring, measuring, analyzing, communicating, and reporting on outcomes - adjusting as necessary

Organizations that are successful 1) enable Ecosystem Architecture as a discipline 2) prioritize and focus on managing Dynamic, Interconnected Ecosystems and 3) define an Ecosystem Strategy, a new, modern approach to innovation and growth, focused on building interconnected systems.

I want to champion, lead, and enable this business capability with organizations for Industry 5.0 success. This function can be integrated and applied at multiple elevations.

2. Integrated Cross-functional Business Transformation Programs

Re-orgs are happening faster and faster to meet evolving business needs. However if there isn’t an aligned North Star vision or detail program approach, this leaves a lot of room for guessing, which ultimately causes frustration, churn, and solutions that don’t meet their full potential.

As a trusted advisor and consultant, I have helped complex organizations innovate and transform their cross-functional business operations, for effective and efficient delivery of work. I work closely with leadership and cross-functional teams to:

Identify cross-functional stakeholders and align on a shared objectives and vision
Strategic planning (what and why) and detailed programming (how-to), architect and define business program approach and outcomes - this is key!
Centralize and streamline core functions and business processes
Build scalable, adaptable frameworks
Coach and up skill cross-functional teams on changes
Oversee implementation and support delivery excellence
Monitor, measure, analyze, communicate, report on outcomes

I connect, fortify, and modernize business functions in a new way, making organizations more innovative, adaptable, collaborative, effective in leadership, strategically cohesive, efficient in cross-functional execution, and productive. The result is continuous, measurable organization transformation.

With my business consulting background, I rapidly experienced approaching problem-solving, innovating and transforming organizations from different functions within an organization - I went from Design, to Digital Products, Omnichannel Brand Experiences, to Digital Transformation Business Programs, to Complex Business Solution Management (e.g., Corporate Work & Workplace). I understand each function’s value, how they operate, where they often overlap, and where they differ - I help clarify the “grey” areas.

3. Omnichannel Experiences & Services

Understanding human behavior and brand perception, omnichannel experiences and services, and the underlying architecture, continues to be a foundational passion of mine. I focus on the connection between vision to execution to deliver seamless and intentional experiences by:

Driving and overseeing a human-centric business approach
Identifying and aligning cross-functional stakeholders and participants
Conducting multi-angle research and ecosystem analysis - industry and market, business, brand, people, design, products, technology, and more
Identifying people and defining the the overall brand experience across all channels (e.g., In-person, digital, etc.)
Collaboratively ideating on new concepts and defining North Star Visions
Architecting Omnichannel Service Blueprints - cohesively aligning channel, personas, process/task, touchpoints, and the supporting business services, products, platforms, systems, and policies.
Prioritization of strategic roadmap
Continuous oversight, coaching, and support of execution of initiatives to ensure execution as intended
Monitoring, measurement, analysis, and reporting on outcomes - adjusting as needed.

I put humans-first, driving clarity and impact with greater satisfaction, and create experiences and services that drive value and meet the needs of leaders, managers, employees, suppliers, customers, and visitors alike.

4. Digital Products

With a foundation in Human-Computer Interaction Design and years of experience in Digital Transformation, I also specialize in creating and scaling digital products and portfolios that are desirable, feasible, and viable.

My work involves:

Defining clear and collaborative product vision and strategic roadmap - short to long-term
Enabling and participating in the full Product Development Lifecycle (PDLC)
Gathering requirements and aligning business, product management, user experience, design, and technology engineering stakeholders
Analyzing industry trends, customer insights, and the product ecosystem
Identifying personas and illustrating human behavior flows
Creating user experiences, flows and interfaces, to guide users and enable them to seamlessly and successfully complete tasks
Architecting and integrating digital systems (multimodal design, technology engineering, data) to enable the product experience
Leveraging AI and emerging technologies for next-generation solutions
Prioritizing features and roadmap - short and long-term
Iteratively researching and developing new product concepts and features, testing for validation
Monitoring, measuring key performance indicators (KPI’s), communicate, and report on outcomes

From high-traffic sales platforms to internal tools that drive operational productivity, I focus on digital product experiences that matter — enabling global reach, improving profit margins, efficiently and effectively completely tasks, and delivering high-impact outcomes powered by thoughtful, human-centered design and intelligent systems.

My Background:

I have adopted the drive and strategic mindset of the Northeast, the friendliness of the South and Midwest, the agile, creative innovation of the West Coast, and take in account global cultural considerations due to my time going to school, working, and traveling internationally.